KPIs included
- Acquisition cost
- Direct vs OTA share
- ROAS
- Site conversion rate
Analysis dimensions
- Channel
- Campaign
- Hotel
About this template
Manage customer acquisition: acquisition cost, direct vs OTA share, ROAS and site conversion. Designed for teams in the Tourism industry, the model pre-wires 4 key metrics — including Acquisition cost and Direct vs OTA share — analyzable across 3 analysis axes (Channel, Campaign, Hotel). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.
After downloading, import Hotel marketing into SAC Modeler (Files → New Model → Import data from a file), map the 3 dimensions and 4 measures, then build your Story. The provided dataset contains 720 to 960 rows with realistic values for the Tourism industry, available as .xlsx (multi-sheet workbook), .csv (flat table) and .package (ZIP bundle with model.json, data.csv and README).
FAQ
What is the "Hotel marketing" template for?
It provides a ready-to-use SAC structure to drive analytics in the Tourism industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.
Which KPIs are included?
The template includes 4 metrics: Acquisition cost, Direct vs OTA share, ROAS, Site conversion rate. Each is computed across the dimensions Channel, Campaign, Hotel.
How do I import it into SAP Analytics Cloud?
Download the .csv or .xlsx format, then in SAC: Files → New Model → Import data from a file. Map the columns (Dimensions then Measures), validate the types and build your Story. Allow 5 to 10 minutes for an operational model.