Telecom · Analytics ·

Telecom sales performance

Track sales performance: ARPU, acquisition (Net Adds), active base and churn.

Illustrative preview of the SAP Analytics Cloud dashboard Telecom sales performance for the Telecom industry: metrics ARPU, Net Adds, Churn rate, Active subscribers, analyzed by Plan / Package, Region, Customer segment.
Illustrative preview of a possible rendering in SAC. Brand colors and structure; synthetic figures.

KPIs included

  • ARPU
  • Net Adds
  • Churn rate
  • Active subscribers

Analysis dimensions

  • Plan / Package
  • Region
  • Customer segment

About this template

Track sales performance: ARPU, acquisition (Net Adds), active base and churn. Designed for teams in the Telecom industry, the model pre-wires 4 key metrics — including ARPU and Net Adds — analyzable across 3 analysis axes (Plan / Package, Region, Customer segment). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.

After downloading, import Telecom sales performance into SAC Modeler (Files → New Model → Import data from a file), map the 3 dimensions and 4 measures, then build your Story. The provided dataset contains 720 to 960 rows with realistic values for the Telecom industry, available as .xlsx (multi-sheet workbook), .csv (flat table) and .package (ZIP bundle with model.json, data.csv and README).

FAQ

What is the "Telecom sales performance" template for?

It provides a ready-to-use SAC structure to drive analytics in the Telecom industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.

Which KPIs are included?

The template includes 4 metrics: ARPU, Net Adds, Churn rate, Active subscribers. Each is computed across the dimensions Plan / Package, Region, Customer segment.

How do I import it into SAP Analytics Cloud?

Download the .csv or .xlsx format, then in SAC: Files → New Model → Import data from a file. Map the columns (Dimensions then Measures), validate the types and build your Story. Allow 5 to 10 minutes for an operational model.