Tech · Analytics ·

Product analytics

Analyze product usage: MAU/DAU, new-account activation, feature adoption and retention.

Illustrative preview of the SAP Analytics Cloud dashboard Product analytics for the Tech industry: metrics MAU/DAU, Activation rate, Feature adoption, Product retention, analyzed by Feature, Cohort, Plan.
Illustrative preview of a possible rendering in SAC. Brand colors and structure; synthetic figures.

KPIs included

  • MAU/DAU
  • Activation rate
  • Feature adoption
  • Product retention

Analysis dimensions

  • Feature
  • Cohort
  • Plan

About this template

Analyze product usage: MAU/DAU, new-account activation, feature adoption and retention. Designed for teams in the Tech industry, the model pre-wires 4 key metrics — including MAU/DAU and Activation rate — analyzable across 3 analysis axes (Feature, Cohort, Plan). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.

This is a complete SAC template kit for Product analytics: sample data, model definition, KPI dictionary, a step-by-step import guide (matching the current SAC screens) and a dashboard blueprint — recommended calculations with ready-to-paste SAC formulas plus a layout that follows universal dashboarding rules. Import the "Data" sheet into SAC Modeler (Create New → Model → Start with data → File), check the 3 dimensions and 4 measures, then build a professional Story in minutes using the blueprint. The dataset contains 720 to 960 rows of realistic sample values for the Tech industry, available as .xlsx (7-sheet workbook), .csv (flat table) and .package (ZIP with model.json, data.csv, README and licence). You supply and validate your own figures.

FAQ

What is the "Product analytics" template for?

It provides a ready-to-use SAC structure to drive analytics in the Tech industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.

Which KPIs are included?

The template includes 4 metrics: MAU/DAU, Activation rate, Feature adoption, Product retention. Each is computed across the dimensions Feature, Cohort, Plan.

How do I import it into SAP Analytics Cloud?

Download the .xlsx or .csv, then in SAC: Modeler → Create New → Model → "Start with data" → File. Pick the "Data" sheet, tick "first row as headers", and SAC builds the model. The workbook includes a step-by-step Import guide (matching the current SAC screens) and a Dashboard blueprint with ready-to-paste calculations, so you can build a professional Story in minutes. You supply and validate your own figures.

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