Retail · Analytics ·

Loyalty program

Manage your member base: acquisition, purchase frequency and the basket gap between members and non-members.

Illustrative preview of the SAP Analytics Cloud dashboard Loyalty program for the Retail industry: metrics Enrollment rate, Repurchase rate, Member vs non-member basket, Points redeemed, analyzed by Loyalty segment, Store, Category.
Illustrative preview of a possible rendering in SAC. Brand colors and structure; synthetic figures.

KPIs included

  • Enrollment rate
  • Repurchase rate
  • Member vs non-member basket
  • Points redeemed

Analysis dimensions

  • Loyalty segment
  • Store
  • Category

About this template

Manage your member base: acquisition, purchase frequency and the basket gap between members and non-members. Designed for teams in the Retail industry, the model pre-wires 4 key metrics — including Enrollment rate and Repurchase rate — analyzable across 3 analysis axes (Loyalty segment, Store, Category). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.

This is a complete SAC template kit for Loyalty program: sample data, model definition, KPI dictionary, a step-by-step import guide (matching the current SAC screens) and a dashboard blueprint — recommended calculations with ready-to-paste SAC formulas plus a layout that follows universal dashboarding rules. Import the "Data" sheet into SAC Modeler (Create New → Model → Start with data → File), check the 3 dimensions and 4 measures, then build a professional Story in minutes using the blueprint. The dataset contains 720 to 960 rows of realistic sample values for the Retail industry, available as .xlsx (7-sheet workbook), .csv (flat table) and .package (ZIP with model.json, data.csv, README and licence). You supply and validate your own figures.

FAQ

What is the "Loyalty program" template for?

It provides a ready-to-use SAC structure to drive analytics in the Retail industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.

Which KPIs are included?

The template includes 4 metrics: Enrollment rate, Repurchase rate, Member vs non-member basket, Points redeemed. Each is computed across the dimensions Loyalty segment, Store, Category.

How do I import it into SAP Analytics Cloud?

Download the .xlsx or .csv, then in SAC: Modeler → Create New → Model → "Start with data" → File. Pick the "Data" sheet, tick "first row as headers", and SAC builds the model. The workbook includes a step-by-step Import guide (matching the current SAC screens) and a Dashboard blueprint with ready-to-paste calculations, so you can build a professional Story in minutes. You supply and validate your own figures.

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