KPIs included
- LTV by cohort
- Retention rate M1/M3/M6
- Revenue by cohort
- Churn
Analysis dimensions
- Cohort
- Acquisition channel
- Segment
About this template
Measure retention and customer value at 1, 3 and 6 months after acquisition. Identify the most profitable cohorts. Designed for teams in the E-commerce industry, the model pre-wires 4 key metrics — including LTV by cohort and Retention rate M1/M3/M6 — analyzable across 3 analysis axes (Cohort, Acquisition channel, Segment). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.
This is a complete SAC template kit for Cohort analysis: sample data, model definition, KPI dictionary, a step-by-step import guide (matching the current SAC screens) and a dashboard blueprint — recommended calculations with ready-to-paste SAC formulas plus a layout that follows universal dashboarding rules. Import the "Data" sheet into SAC Modeler (Create New → Model → Start with data → File), check the 3 dimensions and 4 measures, then build a professional Story in minutes using the blueprint. The dataset contains 720 to 960 rows of realistic sample values for the E-commerce industry, available as .xlsx (7-sheet workbook), .csv (flat table) and .package (ZIP with model.json, data.csv, README and licence). You supply and validate your own figures.
FAQ
What is the "Cohort analysis" template for?
It provides a ready-to-use SAC structure to drive analytics in the E-commerce industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.
Which KPIs are included?
The template includes 4 metrics: LTV by cohort, Retention rate M1/M3/M6, Revenue by cohort, Churn. Each is computed across the dimensions Cohort, Acquisition channel, Segment.
How do I import it into SAP Analytics Cloud?
Download the .xlsx or .csv, then in SAC: Modeler → Create New → Model → "Start with data" → File. Pick the "Data" sheet, tick "first row as headers", and SAC builds the model. The workbook includes a step-by-step Import guide (matching the current SAC screens) and a Dashboard blueprint with ready-to-paste calculations, so you can build a professional Story in minutes. You supply and validate your own figures.